San Francisco’s South Beach, She Attracts The Brightest Feathers

Feathers on some of the brightest birds that flock together in the same nest by the San Francisco Bay can range from exceptional and brilliant to intensely vibrant.

Whether it’s South Beach in Miami or in San Francisco, from hotels and restaurants to local businesses, you know full well that there are some bright feathers a plenty.

Those credentials then attract the best and the brightest hired guns from out of town.

The best become better.

South Beach in San Francisco continues to evolve into one of the most dynamic and exciting neighborhoods in the country. article, New Developments photo credit

The informative site expresses that so well, “South Beach’s once dilapidated waterfront warehouses have been transformed into shining towers packed with modern apartments and luxury suites. As San Francisco revamped this conveniently located industrial no-man’s land, trendy clubs and chic cafes quickly set up shop. Respected for its salty sea breeze and picturesque views of the bay, South Beach’s stark cleanliness presents a distinctly different side of San Francisco.”

We understand the attraction and look who they are attracting.

There’s a new hotel in town and they come with some upscale feathers. article, Hotel Via photo credit


The vibrant travel site explains. “It sounds crazy, but very few new-from-the-ground-up hotels have opened in booming San Francisco since the InterContinental by Moscone Center opened in 2008.

The 159-room, new-from-the-ground-up Hotel Via opened last month across the street from AT&T Park in the South Beach/Mission Bay area of town, a few blocks southeast of the financial district and Embarcadero area. In keeping with the tech focus, guests’ mobile phones can double as room keys.”

Wow, sounds enticing. We’ve always been weak to the bright and beautiful.

Let’s meet Hotel Via. You know you want to. article, photo via

At they impress us. “South Beach, San Francisco’s chic independent hotel has arrived. Hotel VIA’s dedication to the environment, technology and the highest level of personalized service creates a guest experience beyond boutique.

With amenities as inspired as its unique location, Hotel VIA offers unparalleled spaces and services. From breathtaking views to cutting edge technology, Hotel VIA ensures a memorable guest experience.

Rooftop lounge in South Beach, San Francisco

One of the most exciting venues in San Francisco, Rooftop at VIA sits atop the 12 story Hotel VIA. Booking a room or hosting your event gets you exclusive access to the breathtaking views of Rooftop at VIA. The combination indoor/outdoor space boasts spectacular views of the San Francisco skyline, the Bay and Bay Bridge, the East Bay, the South Beach Harbor, the city’s hilly neighborhoods and, of course, AT&T Park, home of the San Francisco Giants. The Rooftop’s chic and comfortable design features club and view seating, private cabanas, fire pits, heat lamps and bars. The bar at the Rooftop at VIA is open daily from 4 p.m. until 11 p.m. Available exclusively to hotel guests and private events, the Rooftop at VIA is a one of its kind San Francisco experience.

Hotel VIA is at the epicenter of the best of San Francisco.

San Francisco’s South Beach has a rich history as an industrial area of shipping and warehousing that served as the work horse to the City. The Giants created an opportunity for a new era for the neighborhood which has transformed into luxurious, modern apartments, hip cafes and restaurants, a cutting-edge nightlife and the technology hub of the City. This is all thanks to the quintessential San Francisco spirit of new thinking and rebirth.

Against this up-rise of technological advancement and overall reconstruction, Hotel VIA endeavored to encapsulate the boldness of this renaissance by bringing the area it’s first hotel and creating a place that would celebrate the old while continuing to evolve with the new. Using modern materials, the design of the building aesthetically blends with the historic neighborhood of brick and steel. The hotel’s minimalist design concept for the guest rooms is inspired by the tony minimalist loft designs of the area and, at the same time, defines the neighborhood to visitors.”

The customers absolutely love this new hotel.

At the impressive and widely respected travel site Trip Advisor, here are three reviews.

  1. My husband, 5 month old and I stayed here for a friend's wedding and had a wonderful stay. The room was well appointed with a nice bathroom. Pros - very convenient location - the street cars stopped right outside of the hotel.
  2. My wife and I chose this hotel because of its proximity to our daughter’s home. We were extremely pleased that we did. It is a well-run, very nice spot. Friendly and helpful staff, great location for transportation, restaurants, exploring the waterfront.
  3. Very nice hotel, right across from Willie Mays Field. Transit access on the N and T lines. Convenient to Mission Bay and the Embarcadero, with lots going on in the neighborhood as far as clubs, dining, shopping, and public art.

So easy to love Hotel Via.

Of course you could also buy some property there. Perhaps a Condo or if you’re not ready to buy, maybe rent an apartment with some unbelievable views. article, photo credit

Upscale birds of feather also have some great neighbors. Are you ready for some great food and unique beers?

This wonderful eatery needs no introduction but they are really happy to give one.

Please meet 21st Amendment. article, photo via San Francisco Brewers Guild

They welcome, “In 2000, Nico Freccia and Shaun O’Sullivan founded the 21st Amendment Brewery in San Francisco’s historic South Park neighborhood. The popular brewpub is now at the heart of the new city center, just south of the financial district and only two blocks from the San Francisco Giants baseball park. In addition to eight rotating taps of multiple award-winning hand-crafted house beers, the pub has been voted “Best Brewpub”, “Best Burger” and “Best Happy Hour” by the San Francisco press.

Freccia and O’Sullivan met in early 1995 in San Francisco. Both had just moved from southern California to the Bay area when they heard the calling of beer. O’Sullivan, a former photographer and paralegal, “traded his suits for boots and was saved by beer”. He moved to Berkeley and took a job as assistant brewer at the Triple Rock Brewery there. Freccia, a writer, actor and, by extension, restaurant professional, was also an avid homebrewer. Frustrated with the lack of beer culture in the L.A. area, he moved to San Francisco and began writing for the Celebrator Beer News, the west’s largest beer publication. Freccia and O’Sullivan met, became friends and, while sitting together in a summer class on brewing science at UC Davis, hatched their plan for what would become the 21st Amendment.”

Okay friends. Are there some really bright birds with brilliant feathers strutting their stuff in South Beach of San Francisco?

Visitor or permanent resident, enjoy San Francisco’s South Beach.

You’ll love the rest of the flock.

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OPENING PHOTO article, photo via









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