EO Company, Essential Oils, Inspired, Healthy, In Touch With Nature

Math has never been our favorite subject unless it is connected to San Francisco, thus when we learned that a company has a name designated with the initials E and O, the title must be Environmentally related and Organic, or close.


In the case of this vibrant San Francisco Bay Area company that you can’t help but root for, we were very close.

Kind of.

EO stands for Essential Oils. writer, photo credit

You guessed that right?

Let’s visit them and don’t be timid. It’s San Francisco. They’re always friendly there. writer, dt.common.streams.StreamServer.cls EO

We put on our sandals while wearing flowers in our hair (hey, Scott McKenzie says to do so) and knock at their door at

They share, “For over twenty years, the aromatic essences of plants, trees, flowers, resins, spices and leaves have been the heart and soul of everything we do. Our luxurious, gentle, and effective body and skin care products are made from some of the most exotic botanical extracts in the world. EO® Products are certified Organic or non-GMO, cruelty free, synthetic fragrance free, made with organic ingredients, and always scented with pure essential oils.”

New relationships should always start out filled with love and thus far we love what we hear EO saying and what they are about.

Obviously we want to hear more. So much more. We want to hear about them personally.

They are so friendly and oblige, “In 1995, Brad and Susan were asked to create five essential oils blends for Bloomingdale’s holiday gift guide. In a garage on Potrero Hill in San Francisco, Susan and Brad began the creative process that would evolve over the next twenty years into hundreds of products researched, developed, manufactured, and shipped from our 56,000 sq. ft. facility in Marin County, CA to millions of happy people across the world.

Like most pioneers, Brad and Susan didn’t set out to change the world. They just wanted to do business the way they thought it should be done. When they were mixing batches of soap in their three gallon stock pot, they weren’t thinking about being pioneers in the cosmetics industry. But, that’s exactly where their ideals would take them.”

Very impressive.

There is so much more to their story. “As the product line grows, so does our family. Susan and Brad soon became 40 people, all working in the facility in Corte Madera. The growth continued steadily and today, we manufacture out of our San Rafael facility with over 90 employees. Through each stage of our growth, our product offering has been informed by how we can most authentically impact the personal care industry.

In 2004, we became a certified organic manufacturer. We were certified by the California of Certified Organic Farmers (CCOF). Because there are no certifications in the personal care or cosmetics industry for organic ingredients, we chose to follow the guidelines for food.

When Whole Foods asked us to make a hand sanitizer in 2006, we were happy to take on the challenge. Our dedication to non-GMO ingredients led us to an organic alcohol derived from sugar cane and our hand sanitizers were born. With FDA approval, we became a certified OTC manufacturer and the world was introduced to hand sanitizers that smelled great and were gentle, moisturizing, and 99.9% effective against most common germs. We’re proud of our hand sanitizers, they’re the leading organic hand sanitizers on the market.

In 2011, we became the first personal care company to be certified non-GMO by the Non-GMO Verified Project. Since there are still no regulations on cosmetics or personal care items when it comes to certification of ingredients, we once again sought and obtained the certification used for food. writer, photo credit

Susan and Brad wanted to work the way they lived; inspired, healthy, in touch with nature, and generous. They had a simple vision: they wanted to live like they were retired. For them, that meant spending time with family and friends, not worrying about money, and making sure they were leaving the planet in a way that honored their children and grandchildren. Brad and Susan didn’t think there had to be a separation between work, home, and personal life. They believed in one life: one that valued transparency and trust.

Susan and Brad decided to name their company EO for the essential oils that were both their first products and the heart and soul of everything they would create. To capture the purpose of their vision, they chose the motto: Love Life, Live Clean.

In 2012, we took our ten years’ experience and launched a line of products designed for young people and large families who had little or no choice for quality, botanical body products. With a 32oz. bottle of soap priced at $10, these products were priced for every budget. Everyone™ for everybody was born.

Brad and Susan’s dream of a life filled with collaboration, creativity, and care is alive and well. We all work together under one roof to make some of the best personal care essentials in the world. Our offices smell like essential oils and the fun, collaborative spirit and friendly atmosphere inspires us daily.

Here at EO® we are dedicated to making personal care products that nurture the people who use them, respect people who make them, and honor the planet we all share.

We think what we put on our bodies is as important as what we put in our bodies. We like to know what’s inside our lotions, soaps, and shampoos. So, here at EO®, we research, develop, manufacture, and ship our own products. We didn’t dream of being manufacturers--it’s hard work and often thankless. But we learned that the only way to ensure that the quality inside every bottle was up to our standards was to make it ourselves.

Over the last twenty years, as we grew from mixing blends in a three gallon stock pot to producing hundreds of products in our 40,000 square foot manufacturing facility, we learned a lot about the cosmetics and personal care industry. The more we learned, the more we resolved to fight for transparency.”

That is an incredible story. Wouldn’t you agree?

The customers certainly think so. Here are two reviews found at healthy and fun site

“Finally a body wash or shampoo for this fine thin hair of mine. I love this! I see a remarkable difference in my hair. It is now fuller and thicker and has so much more life to it. And, it feels silky and has a shine! I do use this total body and I am amazed at how it smells, kind of like a key lime pie almost. I feel wonderful when I step out of the shower... long hair is easier to comb out, also. Also, one more thing, it rinses off well, I do not feel like I still have soap on me.”

Here is another one.

“The size and price first attracted me to this product. I love the smell of this soap. It lathers up very well and being natural products makes it a product I will buy again.”

We should have seen this wonderful phenomenon coming. The press did. Why don’t we go down memory lane regarding EO opening a store in San Francisco?



SAN RAFAEL, CA — January 21, 2015 —EO Products, the leading manufacturer of natural and organic personal care products, today announced that it is opening a second retail location in the Bay Area in conjunction with the grand opening of The Market – the new 22,000 square foot culinary and social destination in downtown San Francisco. Opening January 21, EO Exchange is located on ground level at The Market, 1355 Market Street in San Francisco.

The Market is a food emporium hybrid – offering grocery and prepared foods in a farm-to-table environment – not unlike Mario Batali’s Eataly in New York. The Market has 6 spots to eat, a grocery store, produce, butchery and fish markets, to-go food, and a wine shop. There are five sub tenants within The Market; EO Exchange is the exclusive health and beauty store in the space.

The Market is a one-stop destination for eating in or takeout, grabbing a drink with friends, or shopping for locally grown food and products.  Located in San Francisco’s mid-Market Street neighborhood, The Market provides the area with renewed energy and a re-vitalized shopping destination.

EO Products will be selling its organic and natural products made with pure essential oils and plant extracts from both brands – EO and Everyone. This is the second retail location for EO Products.  EO’s flagship store is located in downtown Mill Valley. Each and every EO Product is developed, made and manufactured locally in Marin Country.

“We are very excited to be a part of The Market,” said Susan Griffin-Black, co-founder and co-CEO, EO Products. “We started EO 20 years ago in our garage in Potrero Hill – this is a wonderful opportunity for us to engage and share our products with even more health-conscious people in the heart of San Francisco.”

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