Maybelline’s New Curl Bounce Mascara, Beautiful, Sensuous Innovation

December 11, 2021,

If the eyes could talk, what would they say?


Especially if they are encased in sensuous beauty and looking your way, saying, I’m interested.

That is what they say and continue to say.

Time to do something about it., -By-kudla-Shutterstock-photo-credit-Editorial-use

Eye contact and facial expressions provide important social and emotional information. People, perhaps without consciously doing so, search other's eyes and faces for positive or negative mood signs.

The legendary singer Dusty Springfield helped us understand that in sultry, sexy tones.

The look of love is in your eyes
A look your smile can't disguise
The look of love
It's saying so much more than just words could ever say

You've got that look of love
Is on your face
The look that time can't erase

Yes, indeed. Why would we want time to erase it? The memory of looking into a beautiful woman’s eyes. We want to remember it forever.

Especially if her eyes are made over by Maybelline. They are the masters., Maybelline-photo-credit-Editorial-use.

Maybelline or Maybelline New York is an American multinational cosmetics, skin care, fragrance, and personal care company, based in New York City. It was founded in Chicago in 1914, and has been a subsidiary of French cosmetics company L'Oréal since 1996.

Maybelline received a boost when the company hired Lynda Carter as the company's beauty fashion coordinator after her television series ended.

Great decision. A move towards innovation and enhancement., JS²-Communications-Wikipedia-photo-credit

Ms. Carter is an American actress, singer, and beauty pageant titleholder who was crowned Miss World USA 1972 and finished in the top 15 at the Miss World 1972 pageant.

Carter is best known as the star of the live-action television series Wonder Woman, in the role of Diana Prince / Wonder Woman. The role was based on the DC comic book fictional superheroine character of the same name, and aired on ABC and later on CBS from 1975 to 1979.

We loved the show. We loved her eyes. Sometimes they were more dynamic than her super powers.

Lynda was the perfect model and Brand Ambassador to help Maybelline continue to trend upward and onward.

They say the word perfection is found only in the dictionary but one look at Lynda’s Maybelline covered eyes and we’re not so sure.

Maybelline has been an innovator in eye care and fashion ever since.

As reported on June 19, 2021, by, “Maybelline New York is excited to announce makeup artists, Keita Moore and Melissa Hernandez as its new U.S. Brand Ambassadors. Joining the brand’s roster of talented artists including Global Makeup Artist Erin Parsons, Canadian artist, Grace Lee and U.S. artist, Jenna Kristina, the pair will lend their expertise to product education, press, social content creation and VIP makeup services.”

A new generation is ready to create more art. The world of beauty is ready and waiting.

Regarding Melissa Hernandez, the team at shares, “At only 26, Melissa Hernandez is a makeup artist to watch. As the woman behind Hailee Steinfeld’s red carpet looks, Hernandez is quite busy (especially considering that Steinfeld has transitioned from accomplished actress into successful singer). Hernandez also works with young starlets like Bailee Madison and Chloe Lukasiak, and if you follow her on Instagram, you’ll learn that she likes to make up her own face to keep things interesting.”

In watching her work, we agree. She is a bright young talent. Melissa specializes in creating timeless looks by accentuating each beautiful woman’s unique features and beauty.

That’s the Maybelline way.

Now they are up to it again. Have you heard of Bounce Mascara?

Get ready. It is bouncing your way.

MAYBELLINE NEW YORK LAUNCHES CURL BOUNCE MASCARA, Maybelline-New-York-Curl-Bounce-Mascara-photo-credit-PR-Newswire.

News provided by

Maybelline New York

Dec 10, 2021, 09:00 ET

NEW YORK, Dec. 10, 2021 /PRNewswire/ -- Maybelline New York, the #1 Cosmetics Brand in the world, has launched its latest innovation in mascara: Curl Bounce – the brand's answer to this generation's mascara needs.

"Curl Bounce Mascara was inspired by Gen-Z whose main eyelash concerns include lack of curl and sparse lashes," said Jessie Feinstein, Senior Vice President of US Marketing, Maybelline New York, "Gen-Z will soon be the largest, most diverse generation yet, so it was important to us to address this heightened need for a curl-focused mascara and was a natural next step to further enhance our strongest category."

The innovation behind Curl Bounce is rooted in the product as a whole and the unique synergy between the brush and formula: The Bounce N'Curl Brush contains double the number of individual fibers than traditional mascara to scoop, separate, and physically curl every lash upwards. The Memory Curl Formula is made from a unique blend of longwearing, hairstyling-inspired polymers that holds lashes in place all day. The washable mascara offers a lightweight, wax-free, alternative to traditional mascara for a bouncy effect that is not heavy or stiff.

"We took a prescriptive approach to Curl Bounce's formula and focused on creating curl through the lens of haircare rather than traditional mascara," said Tina Liu, Marketing Director, Mascara, Maybelline New York. "We utilized polymers typically used in some of the top performing hair curling products within the L'Oreal portfolio to create the effect of curl that holds, but for lashes."

This union of brush and formula ensures that lashes stay curled, never weighed down and wear for up to 24 hours.

Curl Bounce Mascara is available in shades Very Black (washable), Blackest Black (washable), Very Black (waterproof) and Brownish Black (waterproof) online beginning November 15, 2021, and at mass-market retailers nationwide beginning January 2022. SRP: $9.99

About Maybelline New York:
Maybelline New York was developed in 1915 by Thomas L. Williams and is the number one cosmetic brand in the world. Inspired by his sister Mabel's homemade lash booster made from coal and Vaseline, Williams created the brand now available in over 120 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York's mission is to offer innovative, accessible and effortless cosmetics for everyone. In 2020, Maybelline introduced Brave Together, a long-term program to support anxiety and depression. For more information log on to or

SOURCE Maybelline New York

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OPENING PHOTO, By-RomarioIen-Shutterstock-photo-credit-Editorial-use


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