L’Oréal USA Announces Winners Of 2019 Women In Digital Awards

Dynamic is digital marketing in comparison to the days of print as the new electronic world provides a Digital Marketing Manager the opportunity to be laser focused in presenting an advertiser’s message to a very specific and defined audience.

Increasingly women are using the instrument to point the way.

What is a Digital Agency?

A Digital Agency is an advertising agency that has evolved to meet the changing needs of marketing in the new digital world. Digital Agencies bring graphic design and copy writing together with new technology and creative marketing techniques. They specialize in cost-effective solutions that only target the audience you are interested in.

grapplingstars.com femcompetitor.com, pexels.com-CoWomen-photo.

San Francisco is a city that abounds with virtually everything including some very impressive Digital Marketing agencies who are writing great success stories for their customers.

Check out this link for a view of some of them.

https://digitalagencynetwork.com/agencies/san-francisco/

To encourage women to participate in the new digital age is carrollcomarketing.com. They organize fantastic events that educate women to become involved and network with one another.

Two leaders who are having a profound impact and making a difference are Alaina Shearer and Kariz Matic.

At their progressive website the team shares, “Alaina Shearer, our fearless leader, and a total digital nerd, founded Women in Digital in June of 2016 over a mimosa toast with a group of 100 women in Columbus, Ohio. That morning Alaina shared her journey as a woman in digital. From her experience in the radio industry to her move to advertising and digital marketing, she faced sexism and jaw-dropping discrimination all along the way. She believes that in our vulnerability, and in sharing our stories – we can all empower each other and truly be free.

Kariz Matic is the Founder and CEO of The Matic. She is a Digital Strategist with a history of technical and strategic management, consulting and leadership for small business, startups and enterprise-level engagements including Disney, Litton Industries, Transamerica, HP, IBM, Computer Sciences Corporation, Nestle, Allianz, Genentech, VMWare and Cisco. A specialist in Data Analytics, User Experience, and Digital Marketing enabling businesses by creating awareness, building relationships, and driving engagement in the digital landscape.”

Thanks for the info. We love the back story. We love what is happening in the industry.

Organizations are in on the movement as well. They have similar names and a common higher purpose.

At womenindigital.net they speak to their mission, “Women in Digital aims to support, develop, recognize and promote achievements of women in ICT. WID ‘s mission is to empower women in Digital Platform to achieve unimagined possibilities and transformations through technology, leadership and monetary prosperity. Successfully cultivate mutually beneficial networks between industry, academia and government with a focus on women working in the technology industries across the country and the world.”

Very well. Now for the mission of one of their contemporaries.

The team at womenindigital.org shares, “Women in Digital was created in 2014 whilst founder Holly Tattersall was working in Digital Recruitment and noticed the lack of female role models and leaders in the industry. The organisation began as a Mentoring Program that would connect high potential talent with Women at the height of their career looking to support the next generation of Digital Leaders. We have since evolved the Mentoring Program to facilitate self-service Mentor selection, and added a range of events and services for Women in the industry.

We are proud to launch the Women in Digital awards in 2018, and see this as an important evolution to identify more industry role models, inspiring the next generation of Digital leaders.”

It appears the future of women in digital advertising and marketing is in great and determined hands.

Other female driven industries are recognizing the importance of ensuring that women have success in the digital age. In this case it is one of the world’s most prominent beauty companies.

They are giving out important awards. Please enjoy.

L'Oréal USA Announces Winners Of 2019 Women In Digital Next Generation Awards

Founders of three startups--Baalm, Rosebud AI, and Seknd--will each receive grants of $25,000 from the global beauty leader

The 2019 Women in Digital program is presented in partnership with Alice, the AI-powered platform for entrepreneurs

NEW YORK, Sept. 18, 2019 /PRNewswire/ -- L'Oréal USA today announced the winners of the 2019 Women in Digital NEXT Generation Awards, a program—now in its seventh year—that supports female leaders who are building technologies that have the potential to revolutionize the beauty industry. The three winners of the 2019 Next Generation awards, each of whom will receive $25,000 in grant funding, include Mandi Nyambi and Lanya Olmsted, the co-founders of Baalm, an online community for beauty; Lisha Li, the founder of Rosebud AI, a technology that lets users virtually try-on makeup, hairstyles and clothes from any social media photo; and Alyssa Min and Sunny Kim, the co-founders of Seknd, a smart beauty discovery platform for personalized product recommendations.

Entry to the 2019 competition was an open call to all women leaders who are inventing and building new technologies and interfaces, beauty services, communities and digitally native brands that address the needs of the modern beauty consumer.

Understanding the importance of community for early-stage entrepreneurs, this year L'Oréal USA expanded upon its efforts to support this network, creating an inclusive, virtual Women In Digital community on the Alice platform that will continue to exist year-round as a resource for participating entrepreneurs from all over the United States.

"This year we received over 450 nominations, representing a diverse group of women from all over the country. Narrowing this down was a tremendous challenge for our teams and judges, as we saw so many innovative early-stage companies founded by women whom I expect will all have an impact on the future of this industry," said Rachel Weiss, VP of Strategic Growth and Open Innovation at L'Oréal USA. "Although the landscape has changed quite a bit in the past seven years, we know there are still challenges for female founders. We are really honored to have the opportunity to help these entrepreneurs kick-start their businesses."

The three winners of the Women in Digital NEXT Generation Award were selected by a panel of expert judges, featuring L'Oréal executives—including Gretchen Saegh-Fleming, CMO of L'Oréal USA, Carol Hamilton, Group President of Acquisitions for L'Oréal USA, and Lisa Price, the founder of Carol's Daughter—and leaders from the beauty and tech industries, including: Cheryl Cheng, General Partner, BlueRun Ventures; Elizabeth Gore, President, Alice; Kirsten Green, Founding Partner, Forerunner Ventures; Desiree Gruber, CEO, Full Picture, and co-founder, DGNL; Sarah Kunst, Managing Director, Cleo Capital; Kat Manalac, Partner, Y Combinator; Ann Miura-Ko, Founding Partner, Floodgate; and Nicole Quinn, Partner, Lightspeed Venture Partners.

More information about the 2019 winners of the L'Oréal USA Women in Digital NEXT Generation Awards:

Mandi Nyambi, Co-Founder & CEO, and Lanya Olmsted, Co-Founder & Chief Creative Officer, of Baalm

An online community for beauty, Baalm is creating is a network of brands, consumers and skincare professionals matching the right products for the right skincare issues. Baalm's digital platform matches users to the right products for their skin. Through Baalm, Nyambi and Olmsted seek to advocate to brands on behalf of consumers, to regulatory bodies and to the world for better ingredients, effective formulations and a culture of transparency. The team is all-female and seeks to be advocates for clean beauty and healthy skin.

A scientist, writer and entrepreneur passionate about skin tech, Nyambi started Baalm after struggling to find the right skincare products for her eczema and sensitive skin. Nyambi is the author of the forthcoming skincare guide book Fresh Face (Chronicle Books, 2019). She holds degrees in the biological sciences from Columbia University (M.S.) and Harvard University (B.A.).

Before forming the company with Nyambi, Olmsted was an award-winning creative consultant and designer with a background in social media strategy, content marketing, user experience, and branding design, at Code & Theory, HubSpot, as well as the research team at Harvard Business School. She graduated from Harvard with a degree in Psychology.

Lisha Li, Founder and CEO of Rosebud AI

Rosebud lets you virtually try on makeup, hairstyles and clothes from any social media picture, in one tap. It works like a filter, but lets users try on any look from a picture—found on Instagram, YouTube, and beyond—to virtually try it on themselves. The photo does not need to have been previously seen by the Rosebud AI model for the transfer to work, allowing users to try limitless updated looks. Rosebud makes this possible through its proprietary AI research in image synthesis. Prior to founding Rosebud, Li was a venture capitalist and a mathematician. Li completed her PhD at UC Berkeley focusing on deep learning and probability.

Alyssa Min, Co-founder & CEO, and Sunny Kim, Co-founder and CTO, of Seknd

Seknd is building a smart skincare discovery platform using technology to bring the best of retail to digital. Seknd, which its founders liken to "TripAdvisor for skincare," takes what works in retail: contextualized recommendations and the ability to interact with a product sample to create a new digital experience tying product discovery to purchase. Seknd's mission is to empower passionate beauty brands to reach the right customers and grow their business, and to help consumers to make informed and personal beauty purchases based on objective data and insights. By leveraging machine learning to assist consumers in discovering and trying the right products for them, Seknd aspires to elevate the industry beyond subjective reviews, influencer fatigue, and "top 10" lists to focus on ingredient transparency, education, and personalized product recommendations. Min and Kim are both Google alumni who built and marketed products for B2B and B2C, including Maps, YouTube, and Travel.

Previous Women in Digital winners include Morgan DeBaun, the founder of Blavity; Kathryn Minshew, the founder of The Muse; and Rachel Tipograph, the founder of MikMak, among other leading entrepreneurs.

In addition to receiving $25,000 grants, all Women in Digital NEXT Generation Award winners have been invited to L'Oréal USA's New York City headquarters to meet with executives and attend on-site events.

For more information, please visit www.lorealwomenindigital.com and follow along on L'Oréal USA's social channels, @lorealusa, throughout the day.

About L'Oréal USA

grapplingstars.com femcompetitor.com, LOréal-photo-credit

L'Oréal USA is the largest subsidiary of the L'Oréal Group, the world's leading beauty company. L'Oréal USA manages a portfolio of more than 30 iconic beauty brands, including Garnier, Giorgio Armani Beauty, Kérastase, Lancôme, La Roche-Posay, L'Oréal Paris and Yves Saint Laurent Beauté.  L'Oréal USA also serves as the international hub for the product development and marketing strategy for L'Oréal's 21 American brands: AcneFree, Baxter of California, Carol's Daughter, CeraVe, Clarisonic, Dermablend, essie, IT Cosmetics, Kiehl's, Matrix, Maybelline New York, Mizani, NYX Professional Makeup, Pureology, Ralph Lauren Fragrances, Redken, Seed Phytonutrients, Softsheen-Carson, SkinCeuticals and Urban Decay. Generating more than $7 billion in sales annually, L'Oréal USA is committed to growth through sustainable innovation, driven by the company's Sharing Beauty With All ambition for sustainable development across the Group's value chain. The company is headquartered in New York City, employs more than 11,000 people, and operates administrative, research, manufacturing and distribution facilities across 14 states, including Arkansas, California, Florida, Kentucky, New Jersey, Ohio, Texas and Washington. For more information, visit www.lorealusa.com or follow us on Twitter, Facebook and Instagram @LOrealUSA.

SOURCE L'Oreal USA