Fall Brings Cashmere Sweater Weather, Think Everlane

Understandable it is, if you desire to purchase a sweater for the fall. October is the perfect month for it.

Unless you live in San Francisco.

For this jewel of a city by the bay and Pacific Ocean, breezy weather can occur any time and every month of the year.

Truly.

Including October. So if you’ve been thinking about buying a sweater, make it cashmere. Why? According to those in the know, Everlane sells incredible cashmere sweaters.

Who is in the know?

The brand has received publicity via actress Angelina Jolie, who has been seen wearing Everlane loafers and carrying an Everlane tote bag. Model Gigi Hadid has worn Everlane sneakers. The Duchess of Sussex, Meghan Markle, has been photographed wearing an Everlane cashmere sweater.

When you look at that list, they seem to be in good company.

People Magazine certainly qualifies to be considered in the know. They shared, “Meghan Markle loves to shine the spotlight on a number of different ethical fashion brands. And now, Everlane — one of her favorites — is available to shop at Nordstrom!”

The informative team at realsimple.com add, “The classic LBD is and always will be a closet essential, but the Duchess of Sussex just made a seriously chic case for the LBJ—the little black jumpsuit. While out on her first solo engagement of her royal tour in South Africa, the ever-stylish new mom sported a sleek black jumpsuit by American retailer Everlane ($120; everlane.com) that left us clamoring to add the look to our online carts.”

grapplingstars.com, fciwomenswrestling.com, femcompetitor.com writer Everlane photo credit

Everlane is an American clothing retailer that sells primarily online. The organization is headquartered in San Francisco, California and also has a store in New York City. The company was founded with the mission of selling clothing with transparent pricing.

We get it. Everlane attracts good company. That bodes well for them because after all, we are the company that we keep. Right? Birds of a feather do flock together, true?

Their flock of influencers appears to speak to their global fashion philosophy and in terms of business approach, their high standards.

Time for a visit. Its chilly today in San Francisco so it is perfect Everlane cashmere sweater weather.

At their warm site everlane.com they are pleasant to listen to. “At Everlane, we want the right choice to be as easy as putting on a great T-shirt. That’s why we partner with the best, ethical factories around the world. Source only the finest materials. And share those stories with you—down to the true cost of every product we make. It’s a new way of doing things. We call it Radical Transparency.”

Love the thinking. Keeping things simple and honest is a great policy.

Let’s look at their ethical approach to fashion. They share how they spend months finding the best factories around the world, the same ones that produce their favorite designer labels.

Everlane visits them often to help build strong personal relationships with the owners. Each factory is given a compliance audit to evaluate factors like fair wages, reasonable hours, and environment. Their goal?

A score of 90 or above for every factory.

Everlane has factories in China, Vietnam, Sri Lanka, Italy, Spain, Peru and the United States.

In a time of fast fashion, famous for low quality throw away garments that greatly pollute the earth, Everlane is a breath of fresh air.

In 2018, the company pledged to stop using virgin plastic by 2021, including in packaging and in clothing made of synthetic fibers.

The company plans to accomplish their goal by redeveloping the fabrics, yarns, and all raw materials that contain synthetic fibers into recycled components by 2021.

In May 2019, Everlane released the DayGlove ReKnit, a shoe made entirely of recycled plastic bottles.

At their home, they speak to this, “At Everlane, we’re not big on trends. We want you to wear our pieces for years, even decades, to come. That’s why we source the finest materials and factories for our timeless products— like our Grade-A cashmere sweaters, Italian shoes, and Peruvian Pima tees.”

Very impressive. No wonder they are in great company.

The philosophers at Forbes Magazine confirm this, “Personal branding is the name of the game these days, and in our age of radical transparency it is informed not just by how you present yourself but also by the people you associate with.”

One of their long time partners has been ShopStyle.

ShopStyle is a digital shopping platform owned by media and technology company PopSugar Inc. and later acquired by Ebates.

Launched in 2007 as a Web search engine for fashion, it was thereafter transformed into a fashion marketplace and inspiration engine.

ShopStyle lists over 14 million products across apparel, accessories, beauty, home furnishings and kids' items. It drives $1 billion in gross sales to its global network of 1,400 retailers.

ShopStyle is also the commerce engine behind ShopStyle Collective, a network of 14,000 bloggers, vloggers and social media users who use ShopStyle’s platform to earn money from the sales they drive to retailers.

Finding the right team of people to partner with is a sign of great interpersonal skills and business wisdom.

Here is a brief history of Everlane’s relationship with ShopStyle.

ShopStyle Debuts Second Designer Collaboration: Everlane For ShopStyle

ShopStyle Is the Ultimate Resource For Fashion, Home, and Gifts This Holiday Season!

SAN FRANCISCO, Nov. 25, 2014 /PRNewswire/ -- ShopStyle.com, the leading global shopping search engine, is excited to announce the launch of a limited-edition bag collection with Everlane, the online-only clothing and accessories brand committed to selling luxury basics at transparent prices.

The second of ShopStyle's capsule collection program continues to establish the brand as the ultimate shopping destination for shoppers to search and discover the hottest fashions and trends online.

The Everlane partnership is inspired by holiday travel and offers both men and women accessories to travel in style this season. The three-piece collection includes Everlane's classic twill tote ($40), a weekender ($95), and a leather clutch that doubles as a laptop case ($138). The tote and weekender are a sturdy twill denim fabrication that features a sophisticated black leather stripe and leather handles. The classic pieces are versatile, durable, and chic.

Everlane is known for its honest relationship with its consumer, going against the status quo, and offering top-quality merchandise at a great value. ShopStyle also challenges the retail space by changing the way people shop and discover fashion. The powerful search engine tailors its services to each specific user, offering everyone a unique and personalized experience.

"We are excited about this partnership with Everlane, and being able to offer ShopStyle consumers these exclusive items from one of their favorite brands. This collection from Everlane is the perfect combination of function and style at an affordable price point for our audience," says Melissa Davis, EVP of ShopStyle.

"We are very excited to bring some of our most popular products to the ShopStyle community," says Everlane founder Michael Preysman. "The partnership allowed us to reinvent our classic travel pieces by adding a unique detail for ShopStyle's fashion-forward audience."

The Everlane for ShopStyle collection will be available exclusively on www.everlane.com/collections/shopstyle-exclusive. These limited-edition products are also showcased in ShopStyle's first holiday Trend Book, which one million women across the US received this month. The Trend Book showcases the hottest holiday fashion, home items, and gifts, as well as must-have trends and celebrity fashion.

ABOUT SHOPSTYLE

ShopStyle, from POPSUGAR Inc., is the leading digital fashion shopping platform for shoppers 18-45. ShopStyle brings together the most-fashionable brands and the best stores, allowing users to shop from over 10 million products from apparel, home decorating, and kids' items. The company operates sites internationally in Australia, Canada, France, Germany, Japan, and the UK. POPSUGAR Inc. draws over 70M users worldwide and influences over a billion dollars in annual retail revenue. For more information, visit ShopStyle.com.

ABOUT EVERLANE

grapplingstars.com, fciwomenswrestling.com, femcompetitor.com writer Everlane photo credit

Everlane is an online-only clothing and accessories brand committed to selling luxury basics at transparent prices. Since their launch in 2011, they've revealed the cost breakdowns and factories behind their products. For more information, visit Everlane.com.

Photo - http://photos.prnewswire.com/prnh/20141124/160589

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SOURCE ShopStyle