Female Sports, Plant Based Nutrition, Rising Trends

Trends and cultural shifts occur constantly.

While we are standing in the middle of it.

Literally.

We can feel it, sometimes see it, but often capsulized from the limitations of our vantage point.

Participation in female sports is growing.

We know it. We feel it but sometimes it helps for a professional researching team to quantify it for us.

As reported by globalsportmatters.com, according to a 2018 Nielsen’s research report, “The study showed more sports fans today not only enjoy but also believe in the women’s sports industry. Of the 84 percent of general sports fans today worldwide with an interest in women’s sports, 51 percent of those are men, which shows both men and women can be consumers of women’s athletics.”

We sensed that but it is always nicer when someone can quantify it. Validate what we feel.

With the growing interest and participation in female sports trending along with it is an increased focus on a healthier diet.

A plant based sports nutrition diet.

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Seems reasonable and to be expected. There is a new book making the rounds at Amazon that speaks to that.

At Amazon they share, “Gain the plant-based advantage! Join the thousands of runners, bodybuilders, and athletes from virtually every sport who rely on foods and beverages made without animal products. Every day an increasing number of athletes, even those who are not fully vegetarian or vegan, incorporate a plant-based diet when training or recovering from competition.

In Plant-Based Sports Nutrition, registered dietitians Enette Larson-Meyer and Matt Ruscigno combine decades of evidence-based research with personal experience working with—and as—vegan and vegetarian athletes to offer you a reliable and complete explanation of how, when, and why you need to plan your nutrient intake to maximize nutrition and get the best results. They will help you make smart decisions about properly fueling your body so you have the energy and stamina to boost your training and excel during competition.

Learn how to get proper amounts of all essential macronutrients, vitamins, and minerals, taking into account your personal caloric needs. Draw inspiration from athletes who share how they succeed in their sports while following a plant-based way of eating. Enjoy plenty of recipes to use for training, event, and everyday nutrition needs and utilize the tailored meal plans and training strategies to properly fuel your body. Understand nutrient timing and relative energy deficiency syndrome (RED-S) as well as how to meet protein and amino acid requirements while doing light, moderate, or intense training for your sport. Get information on keto diets, tips for optimizing bone health and iron intake, and instructions for making your own fluid-replacement beverage.

Whether you are a dedicated vegetarian or vegan looking to add variety to your diet or you are an athlete searching for a plant-based competitive edge, Plant-Based Sports Nutrition will help you maximize your diet for optimal performance!”

They sure seem to be pumped up and jazzed about it. If you are a young female athlete, the book just might be a good read for you.

If you go beyond reading about plant based sports nutrition and participate in the process, you will be joining a global force with the same focus and researchers are aware of that.

Check this out:

Global Plant-based Protein Market Forecasts, 2020-2025 - Rising Demand for Plant-Based Products in Sports Nutrition is a Key Opportunity

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DUBLIN, Dec. 19, 2019 /PRNewswire/ -- The "Plant-based Protein Market - Global Outlook and Forecast 2020-2025" report has been added to ResearchAndMarkets.com's offering.

The Global Plant-Based Protein Market is Expected to Grow at a CAGR of Over 8% During the Forecast Period 2019-2025.

Key Market Insights

The analysis of the plant-based protein market provides sizing and growth opportunities for the forecast period 2020-2025.
Offers sizing and growth prospects of the plant protein market for the forecast period 2020-2025.
Provides comprehensive insights on the latest industry trends, forecast, and growth drivers in the market.
Includes a detailed analysis of growth drivers, challenges, and investment opportunities.
Delivers a complete overview of segments and the regional outlook of the market.
Offers an exhaustive summary of the vendor landscape, competitive analysis, and key strategies to gain competitive advantage.

The growing health consciousness trend among people is expected to influence the global plant-based protein market. Millennial, especially, is highly interested in pursuing a healthy lifestyle. Therefore, they are one of the major consumers of healthy products, including plant-based variants. Consumers are increasingly adopting these products as they offer the same taste, flavor, and nutritional value as natural sources provide. Hence, a gradual shift of consumers from animal-based products to vegan products is likely to boost the market.

The rise of the vegan population is another key factor encouraging the growth of the market. Vegan diets contain antioxidants, fiber, and beneficial plant compounds. They are also rich in folate, potassium, magnesium, and vitamins A, C, and E. The vegan population is, thus, increasing due to the growing awareness of the benefits of vegan diets in lowering heart and other lifestyle-related diseases. Several sports professionals and athletes are adopting vegan diets, which are breaking the myth related to plant-based proteins.

Market Dynamics

Growth Enablers

Rising Health Conscious Population
Rising Demand For Plant-Based Products in Sports Nutrition
Growth of Vegan Population
Lactose Intolerance

Growth Restraints

Stringent Regulation & Health Standards
Skepticism over Product Efficiency & Credibility
Fluctuating Price of Raw Materials

Opportunities and Trends

Growing Demand for Clean Labels
Innovative Protein Sources
Rising Sales of RTD Product

Market Segmentation

This research report includes detailed segmentation by products, source, application, and geography.

Protein powder supplements are one of the effective ways to bolster the protein content. Several plant-based supplements contain 15-30 grams of protein that is equivalent to whey supplements. An increase in lactose intolerance, the growing awareness of plant-based cheese products, and the growth in the vegan population are propelling the growth of the plant-based protein powder market.

The demand for protein bars is not only growing among athletes, however, but the majority of the population also consumes them as an energy-boosting quick meal. The rise in the number of fitness clubs and weight management programs is boosting demand and is expected to grow significantly during the forecast period. Ready-to-drink (RTD) is popular among health-conscious people and millennials. The fast-paced and busy lifestyle is the primary factor accelerating the growth of RTD. However, the demand can also be contributed to the fact that these beverages can replace meals and take less time in consumption.

Soy-based protein is considered to be a complete diet as it contains essential amino acids that play an important role in muscle building and can be a useful supplement for weight loss. The rapidly growing vegan population in countries such as the UK and Portugal is driving the demand for soy nutrients. China, India, Japan, and South Korea are expected to support the growing demand with rising health awareness.

The sports nutrition segment dominates the market. The hike in demand for protein bars, energy drinks, and other supplements among athletes, fitness enthusiasts, and bodybuilders is driving the demand. The growing number of endorsements for plant-based products is likely to propel growth.

The additional nutrition segment is expected to accelerate its share due to the increasing awareness of additional nutritional supplements among consumers for maintaining a healthy diet. Driven by rising disposable income, increased urbanization, growing aging population, coupled with increasing health awareness, the demand for such supplements is increasing across the world.

Insights by Geography

In North America, consumers are adopting plant-based food diets on account of their health benefits and high nutritional values, and the trend is likely to increase during the forecast period. The US plant-based protein market is expected to grow as 39% of the consumers in the country are actively seeking vegan products in their diets. In Europe, the increasing preference for plant-based products is increasing because these supplements help in weight management and aid in reducing the risk of chronic diseases. The increased focus on animal safety and well-being are driving the demand for plant-based meat products. Similarly, APAC is a key region in driving the growth on account of the surge in the population, increased high disposable income, and high adoption of vegetarian diets.

With the growing urbanization, changing lifestyles, dietary changes, and rapidly expanding retail chains, the demand for vegan products in Latin America is expected to rise during the forecast period. The rising health awareness in Latin America is expected to drive the market for alternative non-dairy milk products as these products contain low-levels of lactose and saturated fat. In the MEA region, the growing health-conscious population is primarily driving the growth. Another major factor is the high prevalence of lactose intolerance among people, which is also encouraging consumers toward the consumption of lactose-free products.

Insights by Vendors

The global plant-based protein market is fragmented in nature, and vendors are competing based on product quality, new products, and competitive pricing. R&D teams need to continuously analyze trends and design, develop, and manufacture new product categories with distinctive features, size, taste, and shelf life. The competition is expected to intensify further during the forecast period with an increase in product innovations, milk production, technological innovations, and mergers and acquisitions. Moreover, the improving global economic conditions are likely to fuel the growth, thereby increasing attractiveness for new products launches.

For more information about this report visit https://www.researchandmarkets.com/r/6r9a6d

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