June 24, 2020,
Lifestyle changes, though sometimes painful, almost always spark innovation that speaks to new trends.
Today’s generation may take a microwavable dinner for granted but there was a time when cooking a meal from scratch on top of the stove or in the oven was your only option.
The term TV dinner was first used as part of a brand of packaged meals developed in 1953 by the company C.A. Swanson & Sons. The original TV Dinner came in an aluminum tray and was heated in an oven.
For those of us who have been around long enough to have had one, admittedly they didn’t taste all that good.
Unless you were really hungry.
The first Swanson-brand TV Dinner was produced in the United States and consisted of a Thanksgiving meal of turkey, cornbread dressing, frozen peas and sweet potatoes packaged in a tray like those used at the time for airline food service.
My how they have evolved.
Concussions in the NFL brought about the targeting rule changes. Concerns about the environment introduced electric cars. The online world changed the way we do our banking and shopping.
We could go on.
The coronavirus and all of the lockdowns and limitations is spawning new innovations and one of them is something that we sure had to look up to understand its meaning.
Welcome to block chain-based fan engagement.
Speaking of TV Dinners, that is a mouth full.
What does it mean?
Blockchain was invented using the name Satoshi Nakamoto in 2008 to serve as the public transaction ledger of the cryptocurrency bitcoin.
Okay. How do we spell confused?
Let’s keep going.
A blockchain, originally block chain, is a growing list of records, called blocks, that are linked using cryptography.
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Each block contains a cryptographic hash of the previous block, a timestamp, and transaction data.
Okay, still confused, but let’s keep going.
The invention of the blockchain for bitcoin made it the first digital currency to solve the double-spending problem without the need of a trusted authority or central server.
Blockchain is considered a type of payment rail. Private blockchains have been proposed for business use.
Blockchain technology can be integrated into multiple areas. The primary use of blockchains today is as a distributed ledger for cryptocurrencies, most notably bitcoin.
Time to turn to the news for blockchain’s practical use.
In December of 2019, as reported by sportstravelmagazine.com, “For sports fans unfamiliar with the term, “blockchain” may sound like some new football strategy instead of what it is: An encrypted computer network technology used for keeping records on—and thereby verifying—transactions involving cryptocurrency or other items of value.”
Starting to make more sense.
What is a new trend now will be second nature later.
We say all of this because as lovers of the female fight game, the UFC has an announcement to make of their own regarding blockchain and we sense you will find it intriguing. We sure did. Please enjoy.
UFC® and Chiliz Announce Global Partnership
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NEW YORK, May 7, 2020 /PRNewswire/ -- Chiliz ($CHZ: Binance), a leading fintech company in the sports space specialising in blockchain-based fan engagement together with UFC®, the world's premier mixed martial arts (MMA) organisation, have announced an exclusive global partnership.
Chiliz offers blockchain-based fan engagement solutions for the sports & entertainment industry through their fan voting & rewards app Socios.com, which aims to create a closer connection between fans, their favourite teams, and their favourite athletes.
Socios.com has partnered with major soccer clubs including FC Barcelona, Juventus, Paris Saint-Germain, Atlético de Madrid, Galatasaray, AS Roma, CA Independiente and esports giants OG to produce club-branded digital assets known as Fan Tokens. Using Chiliz $CHZ, the cryptocurrency that powers Socios.com, Fan Tokens can be bought and sold via the app's Marketplace or via the world's first cryptocurrency exchange for sports & entertainment, Chiliz.net. Fan Tokens give the owner the right to vote in club-designated polls and earn once-in-a-lifetime experiences.
In the short term, the partnership will enable UFC to tap into a captive audience of enthusiastic sports fans from around the world, creating countless opportunities to grow their brand through promotional activity on the Socios.com platform.
The partnership will also enable UFC to capitalise on Chiliz fintech expertise in the sports space, creating further opportunities to grow the UFC brand and increase fan engagement through innovative blockchain, tech, and mobile app solutions.
All Fan Token holders, as well as those who own $CHZ, will be able to access UFC-related offers and rewards, including tickets to UFC events or pre-sale access to tickets through this partnership.
UFC has made MMA into one of the fastest growing sports in the world and counts in excess of 318 million fans across the globe. Their roster consists of the highest-level MMA athletes including Conor McGregor, Nate Diaz, Khabib Nuramagomedov, Holly Holm & Amanda Nunes.
Alexandre Dreyfus, CEO & Founder of Chiliz & Socios.com, said: "By partnering with Chiliz, UFC now has access to a captive audience of fans from some of the biggest sporting organisations on the planet, creating an unprecedented opportunity to attract new followers.
"This exciting partnership is the first major example of how we can use blockchain technology to create incredible engagement opportunities not only for our Fan Token partners, but for other leading enterprises, too.
"It's also a major step forward in our evolution from pioneers in blockchain-based fan engagement to leading the march as a fintech company in the sports space."
Nicholas Smith, UFC Vice President Global Partnerships, added: "Chiliz and Socios.com are industry leaders in blockchain based fan engagement and our two companies share a common philosophy to always 'be first,' so we are thrilled to begin this new partnership. UFC continually strives to enhance the fan experience and we are looking forward to working with the team on innovative and unique ways to achieve this goal."
About Chiliz
Chiliz provides sports & entertainment organizations with blockchain-based tools to help them engage and monetize their global fan bases. All of these projects are fueled by the Chiliz token ($CHZ), a digital currency which is currently available on leading crypto exchanges around the world. For more information, please visit https://www.chiliz.com.
About UFC®
UFC® is the world's premier mixed martial arts organization (MMA), with more than 318 million fans and 80 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to nearly one billion TV households across more than 170 countries.
For Further Information:
Chilliz / Socios.com
Andrew Clarke – Global PR Manager
andrew@chiliz.com
+44(0)739-722-7460
SOURCE UFC®; Chiliz
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OPENING PHOTO grapplingstars.com, femcompetitor.com fciwomenswrestling.com articles (Photo by Alexandre Schneider /Zuffa LLC/Zuffa LLC) - MMA News photo
https://en.wikipedia.org/wiki/TV_dinner
https://www.chicagotribune.com/news/ct-xpm-1989-12-06-8903150839-story.html
https://www.sportstravelmagazine.com/how-blockchain-is-changing-sports/
https://www.prnewswire.com/news-releases/ufc-and-chiliz-announce-global-partnership-301054455.html
https://fciwomenswrestling.com/
https://www.fcielitecompetitor.com/
