Delicious New Phocus For Water

July 23, 2020,

For once, we can all probably agree upon something.

Water is good for us.

You agree?

We certainly need it. In so many ways.

Water covers 71% of the Earth's surface, mostly in seas and oceans.

Water plays an important role in the world economy.

Approximately 70% of the freshwater used by humans goes to agriculture. Fishing in salt and fresh water bodies is a major source of food for many parts of the world.

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Much of the long-distance trade of commodities (such as oil, natural gas, and manufactured products) is transported by boats through seas, rivers, lakes, and canals. Large quantities of water, ice, and steam are used for cooling and heating, in industry and homes. Water is an excellent solvent for a wide variety of substances both mineral and organic; as such it is widely used in industrial processes, and in cooking and washing.

Water, ice and snow are also central to many sports and other forms of entertainment, such as swimming, pleasure boating, boat racing, surfing, sport fishing, diving, ice skating and skiing.

Not only is it impossible for humans to live without drinking water but an argument could be made that enjoying life recreationally would be impossible without water as well.

Especially on a 105 degree day and there is a swimming pool nearby. Maybe a lake, river or stream as well.

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Most important, water is just plain good for our health. Actually, make that great.

Due to the global coronavirus pandemic, the United States Centers for Disease Control and Prevention (CDC) have constantly been in the news recently. We certainly are living in unprecedented times.

Along with wearing a mask, what is the most effective way to prevent the spread of the deadly coronavirus? Washing our hands with soap and drumroll please…water.

The team at cdc.gov educate, “Getting enough water every day is important for your health. Healthy people meet their fluid needs by drinking when thirsty and drinking with meals. Most of your fluid needs are met through the water and beverages you drink. However, you can get some fluids through the foods that you eat. For example, broth soups and foods with high water content such as celery, tomatoes, or melons can contribute to fluid intake.

As plain drinking water has zero calories, it can also help with managing body weight and reducing caloric intake when substituted for drinks with calories, like regular soda.^1-3 Drinking water can prevent dehydration, a condition that can cause unclear thinking, result in mood change, cause your body to overheat, constipation, and kidney stones.^4,5

Water helps your body:

Keep your temperature normal
Lubricate and cushion joints
Protect your spinal cord and other sensitive tissues
Get rid of wastes through urination, perspiration, and bowel movements

If you think you are not getting enough water, these tips may help:

Carry a water bottle for easy access when you are at work of running errands.
Freeze some freezer safe water bottles. Take one with you for ice-cold water all day long.
Choose water instead of sugar-sweetened beverages. This can also help with weight management. Substituting water for one 20-ounce sugar sweetened soda will save you about 240 calories. For example, during the school day students should have access to drinking water, giving them a healthy alternative to sugar-sweetened beverages.
Choose water when eating out. Generally, you will save money and reduce calories.
Add a wedge of lime or lemon to your water. This can help improve the taste and help you drink more water than you usually do.

Very good. Many thanks to the team at CDC.

It is the last part that we want to focus on here.

We all can probably agree that water is vital to our health and we need to consume a lot of it.

What can be challenging is that some of us wish water was a little more flavorful. Fair enough?

So when we read that a manufacturer produces a delicious soft drink that is primarily water with zero calories it does catch our attention and maybe it should yours too.

See what you think.

Phocus Introduces Cola Flavored Sparkling Water With Natural Caffeine

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Clear, Calorie-Free, Naturally Caffeinated, Balanced With L-Theanine, and Available Nationwide, Phocus Cola Aims to Redefine the Sparkling Water Category

LOUISVILLE, Ky., June 1, 2020 /PRNewswire/ -- Continuing to lead the functional sparkling water category, Clear/Cut Phocus™ (Phocus) is putting sugary soda on notice by taking over the only thing it had left - cola.

Phocus, the first-of-its-kind premium sparkling water containing natural caffeine from tea and the amino acid L-theanine, today announced the launch of its new Cola flavor, putting a guilt-free spin on an experience typically reserved for sugary sodas. The seventh flavor from the acclaimed sparkling water brand, Cola will join the current roster of Phocus offerings, including Peach, Grapefruit, Blood Orange, Yuzu & Lime, Cucumber, and Natural, and will be available nationwide.

"With Cola, we wanted to go back to why John Mittel and I launched Phocus in 2017 – to develop a cleaner alternative to sodas and energy drinks," said Phocus Co-Founder Tom O'Grady. "Phocus Cola really makes you rethink what it means to be a sparkling water versus a soda by deriving the classic cola flavor from natural extracts, but maintaining the Phocus commitment to natural caffeine, refined carbonation, and most importantly, no bad-for-you additives."

Phocus Cola is the cola product for the modern consumer – all the classic taste, without the problematic ingredients. For its latest innovation, Phocus has blended extracts of cinnamon, citrus, and vanilla, with notes of caramel to create the traditional cola sensation Americans have loved for decades. Like all other Phocus offerings, Cola contains no sugars, sweeteners, sodium, or calories. Instead, Phocus contains 75mg of natural caffeine from tea in each can, combined with the addition of the naturally occurring amino acid L-Theanine, for a smooth-release of energy.

Phocus retails for $19.99/12 pack of 11.5oz cans. Phocus Cola is available for immediate purchase via single order and monthly subscription service options online at www.DrinkPhocus.com as it rolls out to retail locations nationwide.

About Clear/Cut Phocus™
Clear/Cut Phocus (Phocus) is the first-of-its-kind premium sparkling water containing caffeine from tea. Infused with the naturally occurring, mood boosting amino acid L-theanine, it is specially formulated to provide an even, smooth release of energy. Phocus contains zero calories, sugars, sodium, or sweeteners, as part of its commitment to keeping drinkers fueled and focused with nothing bad so they can 'phocus' on the good. Phocus is currently available nationwide in Cola, Grapefruit, Blood Orange, Yuzu & Lime, Cucumber, Peach and Natural flavors. For more information, please visit www.DrinkPhocus.com.

SOURCE Clear/Cut Phocus