Delicious Serve, US Open Partners With Lavazza Coffee

September 2, 2021,

From hoarding toilet paper, paper towels, rubbing alcohol, bleach and water, to watching one small business after another close down, many permanently, due to Covid-19, it is a wonder that the economy seems to have recovered so quickly.

Unfortunately for some, the vaccines and the economic recovery did not come fast enough.

According to the Wall Street Journal, “The pandemic resulted in the permanent closure of roughly 200,000 U.S. establishments above historical levels during the first year of the viral outbreak, according to a study released Thursday by economists at the Fed. In recent years, about 600,000 establishments have permanently closed per year, or about 8.5%, according to the study.”

And yet one industry seemed to thrive during those tough hardships.

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As reported by foxbusiness.com, “Coffee companies with online presence and subscription services saw an enormous boost in e-commerce sales in the early months of the coronavirus pandemic last year, an indication that consumers unable or unwilling to visit their favorite coffee spot at the start of the pandemic switched to making their brew at home – and many are sticking with it.”

People all over the world love their coffee.

Outdoors or in.

Fortunately, it is a product that can be purchased in the supermarkets, the corner store, at restaurants or online.

One premiere coffee manufacturer whose product is always in high demand is Lavazza.

Luigi Lavazza S.p.A., shortened and stylized as LAVAZZA, is an Italian manufacturer of coffee products, founded in Turin in 1895 by Luigi Lavazza.

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It was initially run from a small grocery store at Via San Tommaso 10. The business (Italian: S.p.A.) is currently administered by the third and fourth generations of the Lavazza family.

Loyalty. Staying power. Very impressive.

Lavazza imports coffee from around the world, including Brazil, Colombia, Guatemala, Costa Rica, Honduras, Uganda, Indonesia, the United States and Mexico.

Sustainable production concerns have led the company to develop the ¡Tierra! project, a sustainable agriculture program in Honduras, Colombia and Peru, that seeks to improve the quality of coffee as well as the environmental and working conditions of those communities.

Their company speaks to that at their home lavazzagroup.com, “Blend for Better sets out the Group’s approach to Corporate Social Responsibility, building on deeply held values to define our current commitment: to not only produce top-quality coffee, but to do so in a sustainable way that integrates the principles of sustainability in all processes. This means looking at value creation in a fresh light, one in which corporate decisions take social and environmental factors into account, as well as economic ones.”

Makes good sense.

Branded as "Italy's Favorite Coffee," the company claims that 16 million out of the 20 million coffee purchasing families in Italy choose Lavazza.

A group that is often branded as the world’s favorite professional tennis tournament, the US Open, loves Lavazza as well and will partner with them at this year’s 2021 tournament in New York.

Extra, extra, read all about it.

They are ready to serve.

The US Open is back with a perfect serve: Lavazza Coffee

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To celebrate Lavazza's exclusive coffee partnership with the US Open tennis championships the premium Italian coffee creates a Brunch of Champions in collaboration with Chef Daniel Boulud.

News provided by

Lavazza

Aug 24, 2021, 10:00 ET

NEW YORK, Aug. 24, 2021 /PRNewswire/ -- Lavazza coffee will continue its decade long support of major tennis tournaments as the official coffee of the US Open which will return at 100% spectator capacity from August 30^th to September 12^th. Lavazza will celebrate the triumphant return of spectator sports and live events, by offering a series of on and off-site experiences including a specially curated Brunch of Champions by Chef Daniel Boulud and exclusive recipes highlighting Lavazza's newest ¡TIERRA! range.

In honor of the ongoing US Open partnership, Michelin-starred chef and long-time Lavazza partner Daniel Boulud has created a special Brunch of Champions box which will be available for purchase nationwide on Goldbelly.com now through Sept 9th. The curated brunch gift box for two includes an assortment of pre-prepared signature French pastries including two house made almond croissants, four Lavazza Coffee infused Cannelé de Bordeaux and brioche as well as Chef Daniel Boulud's signature lemon-chive butter and smoked salmon. The box will also include recipes for the fan-favorite Lavazza Espresso Shakerato and Lavazza Mojito recipes to create the ultimate at home viewing experience. In addition, Lavazza has included their iconic Italian stovetop coffee maker, Carmencita, along with Lavazza ¡TIERRA! for Planet and Amazonia organic coffee. New York based tennis fans who purchase the brunch box Aug 24 through 31 should keep an eye out for a pair of golden tickets in their gift set. The lucky winner of the tickets and a guest of their choice will be hosted by Lavazza and Chef Daniel Boulud in Lavazza's VIP Suite at the US Open on September 8th.

With cafes located on-site at the USTA Billie Jean King National Tennis Center's Food Village, Lavazza will be showcasing its ¡TIERRA! Blends to athletes and fans attending the sporting event with a variety of specialty coffee beverages. Available for purchase on Lavazza's website now, the ¡TIERRA! Blends include Amazonia, an organic coffee from Peru, where the Lavazza Foundation is engaged in the protection of the environmental heritage of the Amazon rainforest through consistent reforestation of the region and Lavazza ¡TIERRA! For Planet, a premium selection of organic Arabica from Africa, Central and South America, where the Lavazza Foundation is teaching coffee producers agricultural techniques to manage the effect of climate change.

"Lavazza is thrilled to be back onsite with the US Open, continuing a decade of partnerships with major tennis tournaments and on-going commitment and celebration of the passion, precision and dedication of the players and the sport," said Davide Riboni, President and CEO of Lavazza and Lavazza Professional, "We've developed some really exciting activations on and off site this year to allow US Open attendees and viewers at home the opportunity to enjoy our new ¡TIERRA! range which is a perfect match with the US Open whose commitment to sustainability and creating a more sustainable future blends perfectly with Lavazza's goals. We can't wait to see the exciting action this year's tournament brings."

Lavazza's partnership with the US Open began in 2015, as a continuation of Lavazza's long-standing passion for tennis as the only food & beverage brand to partner with all four Grand Slam tournaments globally including Wimbledon and Roland Garros in addition to the US Open. Lavazza's commitment to excellence, dedication to hard work and heritage mirrors the values and ethics of the sport and athletes creating a perfect match for attendees and viewers at home.

About Lavazza Group
Lavazza, founded in Turin in 1895, has been owned by the Lavazza family for four generations. As one of the world's most important coffee roasters, the Group now operates in more than 140 countries through its subsidiaries and distributors, with 70%of turnover generated on international markets. Lavazza employs a total of over 4,000 people and in 2019 generated sales of € 2.2 billion.

Lavazza, one of the 100 most prestigious international brands according to the Reputation Institute, is ranked ninth in the world in the Corporate Responsibility field in the Global CR RepTrak Ranking 2019, also achieving first place in the Food & Beverage sector and among Italian companies. Lavazza invented the principle of blending in its early years, i.e. mixing coffees from different geographical origins, which is still a key feature of most of its products today. Lavazza has been producing and marketing portioned coffee systems and products for 30 years and was the first Italian supplier of espresso capsule systems. Lavazza's activities cover all its business areas, such as At-home, Away-From-Home and Office Coffee Service, always with a particular attention to innovative technologies and systems.

Lavazza has been able to increase brand awareness through important partnerships that are precisely in line with its internationalization strategy. This concerns the sports sector, with the support of Grand Slam tennis tournaments, and art through partnerships with prestigious museums, including the Guggenheim Museum in New York and the State Hermitage in St. Petersburg.

Companies that form part of the Lavazza Group include France's Carte Noire and ESP (acquired in 2016 and 2017 respectively), Denmark's Merrild (2015), North America's Kicking Horse Coffee (2017), Italy's Nims (2017), and the business of Australia's Blue Pod Coffee Co (2018). At the end of 2018, following an acquisition, the Lavazza Professional Business Unit was created, which includes the Office Coffee Service (OCS) and Vending systems Flavia and Klix.

CONTACT: Nicole Colasanto, nicole.colasanto@northsix.com

SOURCE Lavazza