November 8, 2021,
If you don’t know about the Bay to Breakers race in San Francisco, you’re not alone.
If you have heard about the Bay to Breakers race in San Francisco and you don’t understand it, you’re not alone.
It is not a typical race.
But, then again, what in San Francisco is typical?
That is the beauty of the City by the Bay.
Bay to Breakers is well known for many participants wearing costumes.
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Are you a runner? Like the marathon type? When was the last time that you wore a costume and ran the race in it?
The good news is that in San Francisco, the weather is so cool, that you won’t sweat too much inside of your space suit, gorilla outfit, chef wear, Marilyn Monroe white dress, Harry Potter robe or stripper thong.
Bay to Breakers is an annual footrace in San Francisco, typically on the third Sunday of May.
The phrase "Bay to Breakers" reflects the fact that the race starts at the northeast end of the downtown area, a few blocks from The Embarcadero, and runs west through the city to finish at the Great Highway which is adjacent to the Pacific coast, where breakers crash onto Ocean Beach.
The complete course is 7.46 miles.
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The 1986 edition set a Guinness Word Record for being world's largest footrace with 110,000 participants.
Started as a way to lift the city's spirits after the disastrous 1906 San Francisco earthquake, it has been run for more consecutive years over a given course and length than has virtually any other footrace in the world.
The Bay to Breakers is held on a USA Track & Field certified point-to-point course.
The route is typically dotted with various local bands performing. At the end of the race is a Finish Line Festival, a gathering where participants and spectators can enjoy musical performances by various musical acts.
Attendance in 2015 was reported at roughly 50,000.
So what inspired the zeal behind this civic masterpiece?
We visit Bay to Breakers home at capstoneraces.com where they educate, “At 5:13am on April 18, 1906, a devastating earthquake destined to become one of history’s most notorious natural disasters rocked San Francisco.
The subsequent fire and destruction were unimaginable, and many feared the City would never fully recover. But San Franciscans, displaying their typical fortitude, immediately began rebuilding the city and orchestrating events to lift civic morale. One of those events, the Cross City Race – better known today as Bay to Breakers – was first held on January 1, 1912.
Each year the race is a glorious celebration of the human spirit – a giant wave of athleticism, fun, frivolity, and determination flowing across the City from the Bay to the Pacific Ocean.”
It is a blast. Thousands of costumed participants join with families, weekend runners, and walkers.
The overwhelming public response has encouraged sponsors to be a partner in the event.
Zappos.com Returns as Title Sponsor of San Francisco's Bay to Breakers Race
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Company looks forward to a good time, getting a little weird, and maybe even running (?!) at the 2022 race.
News provided by
Oct 28, 2021, 09:00 ET
LAS VEGAS, Oct. 28, 2021 /PRNewswire/ -- Today Zappos.com, the leading e-commerce and customer service company, announced its title sponsorship of the Bay to Breakers Race to be held in San Francisco on May 15, 2022. This is the third time Zappos.com will serve as title sponsor for this race … because, you know, the third time's the charm. Registration for the 2022 race opens today, featuring special Halloween pricing.
"Like Zappos, Bay to Breakers is about community, wellness, and dressing up – and what a better time to register than ahead of the annual celebration of costumed fun, Halloween," said Kedar Deshpande, CEO of Zappos.com. "We're excited to partner with Bay to Breakers to take over San Francisco once again in May, providing a taste of the Zappos experience for everyone regardless of if you're running, walking, or crawling across the finish line."
Since 1912, over two million costumed participants have completed the iconic 12K journey from the San Francisco Bay to the breakers on Ocean Beach, cheered on by hundreds of thousands of spectators from the Bay Area and beyond. In 2022 following a two-year absence spurred by the pandemic, both Zappos and Bay to Breakers will return to form, with the collective goal of getting the highest number of participants incorporating a mask into their costumes – hint: we hear the Sub-Zero costume is having a moment right now!
"We are so pleased to be able to return to a live and in person event," said John Kane, Capstone Event Group CEO. "The pandemic forced us to revisit how to save the iconic event by running it virtually so we are extremely happy to be able to go back to enjoying Bay to Breakers as it should be – live and in person."
From Oct. 29 to midnight on Nov. 1, registrants can sign up for just $39.99 (over 50% in savings). This year, participants will also receive their bib in the mail (no more bib pick-up headaches – hooray!). Medals, shirts and sponsor swag will be available race day.
New for 2022 is an updated refund policy. To reduce uncertainty around COVID-19, registrants will be able to request a refund until mid-February. In addition, if the race is canceled at any time because of COVID-19, all participants will have the option to receive a refund.
Zappos will announce more details around its activation plans closer to the race date. Until then, expect the un-expected with how the customer service company will be engaging and Wowing race participants on the big day.
For more details on Bay to Breakers, please visit capstoneraces.com/bay-to-breakers.
About Zappos.com
Established in 1999, Zappos.com is a leading customer service company and innovator in online retail, company culture, and organizational evolution. Specializing in shoes, clothing, and more, Zappos WOWs customers through its legendary 365-day return policy, free shipping, and 24/7 friendly service. Zappos.com LLC is a subsidiary of Amazon.com, Inc.
About Bay to Breakers
San Francisco's Bay to Breakers is one of the oldest annual consecutively run footraces in the world, a staple to the City by the Bay since May 1912. With a starting point near the San Francisco Bay, a few blocks from The Embarcadero, the 7.46 mile race runs west through the city and finishes at the Great Highway where breakers crash onto the Pacific Coast's Ocean Beach. A quintessential San Francisco experience for 110 years, the race is interwoven into the fabric of the city and is a true reflection and celebration of life between the breakers and the Bay.
Media Contact:
zappos@sunshinesachs.com
SOURCE Zappos.com
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