Reese’s Introduces Nine Inch Thanksgiving Pie

November 16, 2021,

Have you made up your mind about which pie you will be having for dessert this Thanksgiving?

You have plenty of choices.

Yes, pumpkin, lemon meringue and coconut cream pie are high on the list of the traditional but sometimes isn’t it good to think outside of the box, even if it is circular?

We’re thinking chocolate with peanut butter.

We have always loved Reese’s peanut butter cups. They are the perfect smaller size for dessert after a sandwich on the go. Perfect for one person.

There is now an opportunity for you, your friends and family to enjoy the wonderful snack dessert together.

In a circle if you like.

Like a pie.

A tempting and delectable holiday pie.

We would like a deeper, richer and more delicious description.

For that we saunter over to shop.hersheys.com where they smile, “Introducing Reese’s Thanksgiving Pie – a spin on a tried-and-true holiday treat that contains the only two ingredients a dessert really needs…chocolate and peanut butter.

Oh, and did we mention that this peanut butter cup is the size of a real pie? Reese’s Thanksgiving Pie is the largest Reese’s Peanut Butter Cup to date, featuring a 9-inch diameter and 3.4 pounds of peanut butter and chocolate. Reese’s knows when you bring together friends and family for Thanksgiving Dinner, no table spread is complete without dessert – so we created the dessert everyone wants a piece of. You can thank us later”

Now for some history.

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Reese's Peanut Butter Cups are an American candy consisting of a chocolate cup filled with peanut butter, marketed by The Hershey Company.

They were created on November 15, 1928, by H. B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey.

Mr. Reese left his job with Hershey to start his own candy business. Reese's generates more than $2 billion in annual sales for The Hershey Company, and Reese's Peanut Butter Cups are number one on the list of top-selling candy brands.

We can understand why. It is the perfect blend of chocolate and peanut butter without being too sweet.

As of October 2017 in the U.S. convenience store channel, Reese's was the largest confection brand by far: it was 62% larger than the next brand, with more households purchasing Reese's than any other confection brand across the United States.

Reese's includes the overall top-selling confection item, the Reese's Peanut Butter Cups King Size, as well as six of the top 20 chocolate/non-chocolate items. Additionally, the Reese's brand accounts for over 47% of all seasonal sales within the U.S. convenience store channel, including the top two items in the largest four commercial seasons: Valentine's, Easter, Halloween, & Christmas. As a comparison, the next largest brand accounts for only 10% of seasonal sales.

How popular is this tasty pie?

On November 15, 2021, the team at mlive.com reveal, “Reese’s has unveiled a Thanksgiving pie that also happens to be the largest Peanut Butter Cup the brand has ever sold. Only 3,000 of the first-of-its-kind pies were made available for $44.99 plus tax on Monday. Unfortunately for anyone wanting to get their hands on the massive peanut butter cup, they sold out in less than two hours.”

In only two hours? Hard to believe but apparently true.

We sure hope they manufacture some more. Much more actually. So many people want them for the holidays.

Apparently good news actually does travel fast.

Reese's Gives Us All Another Thing to be Thankful for with a New 9-Inch Reese's Thanksgiving Pie

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There's a new favorite on the "pie scene" and it just so happens to be the largest Reese's Peanut Butter Cup ever.

News provided by

The Hershey Company

Nov 15, 2021, 09:02 ET

HERSHEY, Pa., Nov. 15, 2021 /PRNewswire/ -- For those who say dessert is the best part of Thanksgiving dinner – we agree! This Thanksgiving, the Reese's brand is giving the traditional pie an upgrade like you've never seen before by unveiling a super-sized, 9-inch peanut butter cup…making this pie the largest Reese's Peanut Butter Cup ever for sale!

Introducing Reese's Thanksgiving Pie – a spin on a tried-and-true holiday treat that contains the only two ingredients a dessert really needs…chocolate and peanut butter. Oh, and did we mention that this peanut butter cup is the size of a real pie? Reese's Thanksgiving Pie is the largest Reese's Peanut Butter Cup to date, featuring a 9-inch diameter and 3.25 pounds of solid peanut butter and chocolate.

Reese's Thanksgiving Pie packs more chocolate and peanut butter inside a single cup than ever before, giving us all something to be extra thankful for this holiday season. Let's face it, homemade pies are great, but a giant Reese's Peanut Butter Cup is better.

"When you bring together friends and family for Thanksgiving dinner, no table spread is complete without dessert," said Bo Jones, senior associate brand manager at Reese's. "At Reese's, we wanted to create a dessert that everyone wants a piece of. You can thank us later."

There are only 3,000 of these first-of-its-kind pies, so grab them now before the holiday rush! Reese's Thanksgiving Pie, a dessert the whole family will be thankful for, is only available for purchase here, while supplies last, for $44.99 plus tax. The holidays are stressful, but winning Thanksgiving doesn't have to be.

About The Hershey Company
The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 17,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 90 brands around the world that drive more than $8.1 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Kit Kat®, Jolly Rancher, Ice Breakers, SkinnyPop, and Pirate's Booty.

For more than 125 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.

To learn more visit www.thehersheycompany.com.

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SOURCE The Hershey Company