Sustainable Fashion, BODY404 Emerging Designer Brands Last Longer

June 24, 2022,

When you are walking down the aisle, to shop, you’re either on one side of the aisle or the other.

Especially if you are, or work for, a fashion manufacturer.

Fast Fashion or Sustainable Fashion.

Which side of the aisle are you on?

Fast Fashion is a term used to describe the clothing industry business model of replicating recent catwalk trends and high-fashion designs, mass-producing them at low cost, and bringing them to retail stores quickly while demand is highest.

The term Fast Fashion is also used generically to describe the products of the fast fashion business model.

Fast fashion grew during the late 20th century as manufacturing of clothing became less expensive.

This resulted in more efficient supply chains and new quick response manufacturing methods, and greater reliance on low-cost labor from the apparel manufacturing industries of South, Southeast, and East Asia, where women make up 85-90% of the garment work-force.

Activists raised concerns that labor practices of fast-fashion are often exploitative, and due to the gender concentration of the garment industry, women are more vulnerable

Some express retailers who employ the fast fashion strategy include Primark, H&M, Shein, and Zara, all of which have become large multinationals by driving high turnover of inexpensive seasonal and trendy clothing that appeals to fashion-conscious consumers.

Now for the real concern.

Fast fashion greatly impacts the environment.

The global fashion industry is responsible for 8–10% of global carbon emissions per year, which fast fashion is a large contributor of, especially as the low-cost of production favors synthetic materials, chemicals, minimal pollution abatement measures, with quick turnover leading to excess waste.

Fast fashion is not pretty.

Let’s walk over to the other side of the aisle.

Sustainable Fashion, also known as Eco-Fashion, is an all-inclusive term describing products, processes, activities, and activists aiming to achieve a carbon neutral fashion industry, built on equality, social justice, animal welfare, and ecological integrity.

Sustainable fashion addresses the entire manner in which clothing is produced, who produces it, and how long the life span of a product is before it reaches the landfill.

This sustainable movement combats the large carbon footprint that the fashion industry and fast fashion have created by reducing greenhouse gas emissions.

The hope is, reducing the environmental impact of fashion can combat air pollution, water pollution and overall climate change that could possibly prevent millions of premature deaths over the next century.

Here is some exciting news from the Sustainable Fashion aisle.

Unlike Fast Fashion, BODY404 Emerging Designer Brands Last Longer Without Exploiting Labor or the Environment

News provided by

BODY404

Jun 22, 2022, 10:10 ET

NEW YORK, June 22, 2022 /PRNewswire/ -- By spending just 15 percent more, you could end up with a more sustainable world and a higher quality product that lasts longer and doesn't create mountains of garbage or exploit workers currently occurring in the fast fashion industry.

BODY404 works tirelessly to find high-quality sustainable and socially responsible products. The eCommerce site also looks for emerging designers that have created unique aesthetic brands that reflect its core values.

"We pay close attention to telling their design concepts and painstaking efforts in the production process because we think it's a respect for both the creators and the fashion industry," said BODY404 chief branding officer Charles Wang.

Fast fashion brands catering to the Gen Z consumer only look at efficiency with super-fast production. It can create garments within five days at the expense of underpaid workers, produces a lot of environmental waste, and lacks any social responsibility or sustainability.

According to the World Wildlife Federation, the fast fashion industry produces 53 million tons of clothing a year. It could reach 160 million tons by 2050. Chile's Atacama Desert has mountains of waste fast fashion garments because clothing recycling is less than one percent.

Fashion is the world's second most polluting industry, requiring 20,000 liters of water to produce just one kilogram of cotton thread, enough to make one T-shirt and one pair of jeans. Also, more than 8,000 chemicals are used.

These problems all contribute to the global environmental crisis, climate change, and taking advantage of workers. Although the industry has been criticized, little has been done. Consumers are demanding change.

Up to 75 percent of Gen Z according to DoSomething would like to see brands that are ensuring employee and consumer safety. Consumers are also demanding sustainability, and want to know how products are made, and if workers are being treated fairly according to McKinsey.

These are all important issues with BODY404.

"We're selective with our branding partners. Our partners such as Ufology, Mlen Diary, and Cosmic Speculation all use environmentally friendly materials and pay attention to labor rights, and have clean factories," said Wang.

Most brands found on BODY404 are exclusive and aren't available anywhere else. Instead of mass production, these brands are produced on an on-demand basis, so there's less waste.

An example of an environmentally innovative product line at BODY404 is the Cosmic Speculation Restart Collection Fragrance Diffusers created from recycled kitchen wastes.

It uses recyclable technology to extract reusable components from food residues and kitchen waste to create a delicious-smelling, non-toxic fragrance.

"Another example is the Ufology phone case, which is made from a 100 percent durable biodegradable wheat straw material. It's guaranteed to protect your phone," said Wang.

When thrown away, it naturally breaks down in the compost into harmless water and carbon dioxide. Mlen Diary false eyelashes and adhesives is another example of a socially responsible brand carried by BODY404.

All materials are hypoallergenic, skin safe, 100 percent vegan, and cruelty-free. At the same time, Mlen Diary supports financial independence for stay-at-home moms and women living in remote areas in China, who have no access to any other income source.

"Consumers can now be part of the solution. Buying from BODY404 is one step toward building a better environmentally sustainable and socially responsible world," said Wang.

For further information or to schedule an interview, contact Charles Wang at 4127373050 or pr@body404.com.

FOR FURTHER INFORMATION:

Charles Wang
Chief Branding Officer
BODY404
New York, N Y
Instagram: @body404official
Phone: 4127373050
Email: 339143@email4pr.com

SOURCE BODY404

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https://en.wikipedia.org/wiki/Fast_fashion

https://en.wikipedia.org/wiki/Sustainable_fashion 

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